REEBOK NAMED SPONSOR OF INTERNATIONALSTOUGHTON, Mass., Sept. 2 /PRNewswire/ Reebok (NYSE: RBK) has been named the official athletic footwear and activewear sponsor of world championships conducted with the International Amateur Athletic Federation (IAAF). The sponsorship begins in 1993 and include the 1995 World Championships in Sweden.

"Sponsorship of IAAF competitions reinforces Reebok's resolve for be considered worldwide resource of performance track field footwear and apparel," said Roberto Muller, president of Reebok Sports. "Over the following many years, about 10 billion men and women in beyond 150 countries are predicted to watch after television broadcasts of IAAF world championships of which Reebok will have a prominent role," he explained.

Some of the major events on next year's IAAF schedule tend to be the World Indoor Track Field Championships in Toronto along with the World Cross Country Championships on holiday, each would be located in March, along with the World Track Field Championships to end up being trapped in Stuttgart, Germany, in August. Leading up to the 1996 Summer Olympics, Reebok's sponsorship encompasses over 20 IAAF events being staged in additional than 14 countries.

"The IAAF is quite delighted by this new quadrennial agreement which we consider invaluable with the positive image and success individuals sport of track field athletics," said Primo Nebiolo, president in the IAAF. "As international athletics is constantly evolve among the list of world's leading sports, the IAAF looks ugg ブーツ forward to a good collaboration with your an outstanding international athletic footwear and activewear company as Reebok," he explained.

"In Barcelona, 13 track field medals were won by Olympic athletes competing in Reebok(R) footwear, including our innovative XO Pump(tm) track field shoes," said Muller. "Our IAAF sponsorship enables us to set up upon Reebok's persistence for track field and running by way of a range of marketing, advertising and promotional opportunities along side these events," he explained.

Reebok International Ltd. located in Stoughton, can be described as leading designer and manufacturer of active lifestyle as well as products products, including footwear and sports apparel. Distribute operating units include AVIA, Boston Whaler, Reebok and Rockport Divisions and also Apparel Products Group (including Ellesse, USA and Weebok).

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