Filed under: Car Buying, Coupe, Performance, Marketing/Advertising, Subaru



If you've tried to weasel your way into a Subaru BRZ for a test drive lately, you likely know just how hard it is to get your hands on one of the machines. The rear-wheel-drive coupes are flying off of dealer lots as quickly as they arrive, but according to USA Today, a spot of sibling rivalry has pushed Subaru to offer a small incentive on the BRZ already. Customers are already ponying up an average of $29,085 for each BRZ model sold. Compare that to the $25,653 average transaction price for the virtually-identical Scion FR-S, and you can see why Subaru offered a $400 incentive on the BRZ in June.

The FR-S, meanwhile, moved with no cash on the hood.

The two companies have very different approaches to selling the cars, however. Scion offers the FR-S in one standard trim in either manual or automatic guise, while Subaru offers two trims. The more expensive of those includes niceties like leather seating, automatic climate control and a proximity key, but compare base model to base model and the Subaru is $1,315 more than its Scion twin.

According to USA Today, Scion sold 2,684 FR-S models across 1,000 dealers in the U.S. last month. By comparison, Subaru sold 818 BRZ units over the company's 600 dealers.

Subaru BRZ gets early sales incentives as cheaper Scion FRS outsells it originally appeared on Autoblog on Tue, 10 Jul 2012 19:27:00 EST. Please see our terms for use of feeds.



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