Subaru announced today that the starting price of its much anticipated BRZ sports car will be $25,495 when it goes on sale. We don't have an exact date, but Subaru says it will arrive in dealerships "this spring."
The starting price of $25,495 does include a destination charge of $750* and will get you the BRZ Premium with a six-speed manual transmission. Choosing a six-speed automatic will add $1,100 for a new total of $26,595. That price of admission does, however, include a touchscreen navigation system, Bluetooth connectivity and HID headlamps.
Those who require more pampering can step up to the BRZ Limited with a base price of $27,495 for the manual-equipped model. Adding the automatic again bumps the price by $1,100 to $28,595. Limited models also get heated seats with Alcantara inserts and leather bolsters, heated mirrors, dual-zone automatic climate control, fog lights, keyless entry/start and a body-color rear spoiler. The last and most expensive configuration comes when opting for seats fully covered in leather, which raises the starting price to $27,495 for the manual model and $28,595 for the automatic.
Even fully loaded, the 2013 Subaru BRZ appears to come in safely under $30,000. Based on our experience driving the car, that's a reasonable price to pay for such a high level of rear-wheel-drive handling. What do you think? Take our poll and send a Subaru a message about whether or not they have priced the BRZ correctly.