Pandora may be becoming a standard on every major OEM infotainment system, but all-you-can-eat subscription music services haven't gained the same momentum or widespread adoption. MOG is aiming to change that with automotive partnerships with BMW and Mini, but its just-announced tie-up with Aha Radio extends MOG's reach even further, and it has wider implications - not just for the on-demand music service, but for Aha Radio as a whole.
The partnership with Aha Radio (now owned by Harman) is just the first of several MOG will be announcing in 2012. Aftermarket companies like JVC are also implementing the music service into their head units, but what's more important is the usage of Aha Radio as the method of delivery.
Rather than going to an automaker, getting approval to use its application programming interface and then developing an app that only works with one infotainment system, MOG is integrating its service into Aha Radio, which delivers a range of content - from restaurant information to Facebook feeds - into a single app that's ported and controlled through your in-dash touchscreen.
So Aha Radio is the platform - a one-stop conduit for content - and MOG, NPR, CNN, Twitter, Facebook and others deliver the substance.