It's a fact that the English language is currently being sliced to ribbons. Spelling and grammar have gone out the window, and elocution is such a lost art that we're amazed when a speaker can manage a paragraph. It's interesting to see where these shortcomings manifest themselves. One would assume that an advertising agency, being in the business of communicating, would double- and triple-check a message before sending it out for the world to see. Imagine our surprise, then, when across our digital desks slid a memo from Carmichael Lynch trumpeting the Minneapolis, MN agency's relationship with Subaru of America.
It didn't start well. The subject header of the email read: "Subaru 360 Goes Airbourn (sic) To Find Home on 10th Floor." Interesting capitalization, and a very creative spelling of airborne. Bush league for an agency that handles Harley Davidson, Jack Link's, Cargill, and Toys 'R' Us, to name a few. Intrigued by the mention of a 360, Subaru's diminutive first stab at automobiles, we read on. Carmichael Lynch, upon landing the Subaru of America account in 2007, located a 360 and had it spiffed up for display in the company's 10th floor lobby. While small, the only way to get the little Subie ten stories up was a crane, which hoisted the car through a window last Saturday. Delightful little story, and we were inclined to give the wacky subject line a pass until we read the last sentence, which started: "Today's Subaru Forrester..." Whoa. If we were SoA, we'd be incensed. Spelling bee time: Forester. F-o-r-e-s-t-e-r, Forester. Forest is a chronically misspelled word, but it's still intolerable when it's the very firm being paid to represent the actual product.
Well, now we feel better. Check out the pictures of the 360's crane ride in the gallery, and hit the jump to see the original text of the email from Carmichael Lynch.