Filed under: Ford, Subaru, By the Numbers
Subaru sales up 34%, Ford Motor Company finally posts positive numbers

Is the tide turning? Do all those green boxes below indicate that the sweeping current of auto sales ennui has subsided? That's a tough question to answer considering that the government's Cash for Clunkers rebate program began late last month. Normally an incentive program wouldn't have that much effect on monthly auto sales with only a week to work, but C4C was wildly more popular than anyone expected.

While Subaru posted a remarkable 34% sales gain last month versus July 2008, the big news, of course, is Ford's return to green. Ford Motor Company was the only multi-brand automaker to report a sales increase last month (2.0%), thanks to four of its five brands posting positive numbers (only Lincoln was down, -24%). The Korean brands also continued their strong performance in 2009, with Hyundai up 12% and Kia right behind at 5%. Sure, Volvo deserves mention for being up 26%, but it's a lot easier to move the needle when your brand is selling less than 10,000 units/month. Chrysler Group LLC also gets a kudos for clawing its way into the single-digit loss range with a 9% dip on good showings from Jeep and Dodge. General Motors, however, lagged behind the upward trend of its cross-town competitors with a smaller improvement that left it down 19% versus the same month last year.

So has the tide turned? This is the first month in a LONG time that more than two or three brands have earned green cells in our chart below, so perhaps it is a signal that Cash for Clunkers is working and/or shoppers are slowly returning to showrooms.

Check out the rest of the numbers below. Brands and Companies are both displayed in descending order according to their percentage change in volume sales. There were 26 selling days in June 2009 and 26 selling days in June 2008, so the change in average daily sales equals the change in monthly volume.


Brand Volume % July 2009 July 2008 DSR*% DSR 7/09 DSR 7/08 Subaru 34 21,839 16,271 34 840 626 Volvo 26 6,441 5,124 26 248 197 Hyundai 12 45,553 40,703 12 1,752 1,566 Mercury 7 10,031 9,412 7 386 362 Kia 5 29,345 28,021 5 1,129 1,078 Ford 3 142,135 138,175 3 5,467 5,314 Volkswagen 1 20,590 20,442 1 792 786 Jeep -2 22,276 22,705 -2 857 873 Mini -4 4,872 5,063 -4 187 195 Audi -6 6,407 6,804 -6 246 262 Dodge -8 50,075 54,546 -8 1,926 2,098 Chevrolet -9 124,948 137,823 -9 4,806 5,301 Toyota -11 156,355 175,242 -11 6,014 6,740 Pontiac -13 22,024 25,373 -13 847 976 Mazda -15 19,032 22,418 -15 732 862 Honda -16 106,028 125,916 -16 4,078 4,843 Lexus -17 18,517 22,182 -17 712 853 GMC -20 21,860 27,447 -20 841 1,056 Chrysler -21 16,549 20,858 -21 637 802 Mercedes-Benz -22 16,228 20,733 -22 624 797 Infiniti -23 7,096 9,249 -23 273 356 Lincoln -24 6,672 8,819 -24 257 339 Nissan -25 64,751 86,070 -25 2,490 3,310 Buick -29 7,099 10,013 -29 273 385 BMW -32 16,381 23,914 -32 630 920 Acura -32 8,662 12,828 -32 333 493 Smart -45 1,418 2,559 -45 55 98 Porsche -51 1,544 3,128 -51 59 120 Cadillac -53 6,171 13,022 -53 237 501 Mitsubishi -53 4,487 9,644 -53 173 371 Suzuki -57 3,507 8,103 -57 135 312 Hummer -57 799 1,877 -57 31 72 Saturn -66 5,968 17,603 -66 230 677 Saab -72 574 2,026 -72 22 78 Companies Ford Motor Company 2 165,279 161,530 2 6,357 6,213 Chrysler Group LLC -9 88,900 98,109 -9 3,419 3,773 Toyota Motor Co. -11 174,872 197,424 -11 6,726 7,593 American Honda -17 114,690 138,744 -17 4,411 5,336 General Motors -19 189,443 235,184 -19 7,286 9,046 Nissan North America -25 71,847 95,315 -25 2,763 3,666 BMW Group -27 21,253 28,997 -27 817 1,115 By the Numbers - July 2009: Turn of the Tide Edition originally appeared on Autoblog on Mon, 03 Aug 2009 16:57:00 EST. Please see our terms for use of feeds.


Permalink | Email this | Comments