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01-11-2014, 10:41 AM
Nike Sweatshop Allegations

Noisy . http://gesdemett.com/bd/aj.html 1990's, Nike was publicly scrutinized regarding their sweatshop allegations. 278). "Establishing the Structure of Reality a great Industry: Model and AntiModel Arguments as Advocacy in Nike's Crisis Communication" can be a journal article published with the Journal of Applied Communication Research by Timothy L. Sellnow and Jeffery D. Brand. Herein, Sellnow and Brand study the model and antimodel arguments by Nike in the form of corporation. Additionally, they analyze Nike's require industry reform, which is set forth in six new initiatives. Sellnow and Brand's article effectively present's Nike's initiatives; however, they neglect to objectively analyze them. Through this review, I may incorporate additional sources to assist or deny the implementation of Nike's initiatives.

Sellnow and Brand remind us that there are "five image restoration strategies: denial, evading http://gesdemett.com/bd/aj.html responsibility, reducing offensiveness on the event, corrective action, and mortification" (Sellnow Brand, 2001, p. 280). Nike strategically needed corrective action in response to public scrutiny. Did Nike select this image restoration for ethical reasons or is it because studies conclude that corrective action is really the most effective selection for image restoration (Sellnow Brand, 2001, p. 281)? Cleary Nike was aware of their violations and utilized of course considering that it was the perfect. Ethics are quickly tossed aside when earnings are jeopardized.

Additional organizational crisis, corporations include the unique an opportunity to inspire their industry through model and antimodel principals. That it was evident in Knight's speech that Nike produced to avoid direct responsibility thus to their violations. Nike strategically placed blame on the industry and demanded transformation belonging to the entire running shoe industry. By raising the "threshold for acceptable business practices inside global economy" (Sellnow Brand, 2001, p. 282), Knight can use Nike's six initiatives both as models and anti models with the industry.

Within late 1990's, Nike was criticized, for poor ventilation within its manufacturing plants. The harmful chemical toluene, what a part of common rubber sole jogging shoes, what food was in fault. Throughout his speech, Knight "admitted that concentrations of toluene located in Nike's Asian factories exceed the bounds established by OSHA" (Sellnow Brand, 2001, p. 285). However, Knight tactfully eluded to elaborate on toluene levels; which exceeded the "local legal standards by 177 times . and also that 77 percent within the employees experienced respiratory problems" (Greenhouse, 1997, para. 2). Knight seemed to be aware of the non-public manufacturing audit conducted by Ernst Young, which reported numerous Nike employees with respiratory problems. Ernst Young's report noted that workers "had not been used departments with out chemicals which over fifty percent the workers who dealt with dangerous chemicals just didn't wear protective masks or gloves" (Greenhouse, 1997, para. 16).

By not addressing the degree of Nike's air quality and toluene problem, Knight maneuvered to the simple fact that Nike employees were 177 times quite likely going to experience liver, kidney, and neurological problems (Greenhouse, 1997). OSHA standards. Knight also "emphasized a corrective action, involving his company which may revolutionize the sportswear industry" (Sellnow Brand, 2001, p. 289). Fortunately, Nike been able to revolutionize the athletic shoe industry by producing the primary marketable waterbased solvent jogging shoes. By picking up their critics, Nike established good direction quality of air control model with regard to competitors. child labor acts. Nike quickly responded by "raising the minimum period of all footwear factories to 18" (Sellnow Brand, 2001, p. 286). However, Nike defended their previous age requirements by noting it was subsequently the normal practice through the footwear and football manufacturing industries. Therefore, by raising their age requirements, Nike established themselves as being a positive model in their competition. 287).

However the child labor outcry was apparent, I question its validity. Do you find it our obligation as Americans to discover the cultural norms of one other country? Some family's livelihood is dependent on their teenager's employment. Who will be we to rob that family of a extra revenue? Sure, it's generally accepted that children under the age of 15 ought not to be working extensive hours. However, in some countries they are simply already married with that age. Run out deny one's to work? NO! If Nike is compliant with local age regulations and rules, it must be accepted. Unfortunately, your son or daughter labor public outcry brought about Nike's quarterly profits falling 70 percent, thus among the to enforce new age requirements and deny some the right to generate an income.

As part of his third initiative, Knight publicly recognized the requirement of the independent monitoring of his manufacturing facilities. Nike's previously implemented "code of conduct" for Indonesia met severe criticism's simply because of its deficiencies. This initiative "served significantly less a model argument, speculate an antimodel argument to find out monitoring at the very least standard" (Sellnow Brand, 2001, p. 287).

During this writing Knight's speech the monitoring system used to be in development. The monitoring system was the most crucial initiative, because it established the simplest way of public accountability. By alluding to right away establishing a structured monitoring system, Nike was implying his or her current working conditions sufficed. Working conditions, just like, when employees fainted, these people were "slapped with shoes, as well as been required to lick ground level as punishment for poor performance" (Sellnow Brand, 2001, p. 287). Sellnow and Brand's journal article, that is written a few years after Knight's announcement, never address Nike's monitoring system. What you know already a system is apparent few years after the initiative is fashioned. In 2004, Business Week issued a blog post titled "Nike's New Strategy for Sweatshops." Outlined in this article Nike's Second in command Maria S. Eitel noted that Nike was not susceptible to sweatshop publicity since "we've had our head down doing it the tough way. Now we have a head unit to handle the labor issue" (Bernstein, 2004, para. 3). Evidently this does not that Nike, eradicated all working violations using their respective sub contractors, but they also were tying. "Nike has performed about 600 factory audits simply because it acquired its inhouse monitoring staff eighteen months ago, including repeat visits to some people that have by far the most problems" (Bernstein, 2004, para. 8).

During his fourth initiative, Knight announced that Nike was establishing an educational program which would provide middle and school equivalency courses (Sellnow Brand, 2001). Clearly this initiative publicly displayed エアマックス (http://elizabethsmithbridal.com/images/airmax.html) Nike's kind promise to ongoing education. I question how a Nike employee could take equivalency courses while working 70 hours 7 days. An equitable initiative would allow Nike employees an opportunity to consider equivalency courses within the clock; once their shifts were completed.

During his fifth initiative, Knight outlined Nike's want to stimulate local facility economies through microenterprise loans. Nike's microenterprise loans would supply Vietnamese and Indonesians the funds to back up micro swine farming and rice paper enterprises (Sellnow Brand, 2001, p. 289). What might be viewed as act of corporate philanthropy and positive modeling is usually deception. Rather than providing Nike's 530,000 workers a living wage, Knight proposed lending money to a few thousand (Connor, 2001). Nike's corporate responsibility should be to their staff and don't to local swine farmers.

Within his sixth initiative, Knight pledged to "fund university research and open forums for additional details on the process of global manufacturing and reasonable business practices" (Sellnow Brand, 2001, p. 289). By letting credible universities to be able to explore Nike's global business practices, Knight attempted establish Nike in the form of model at their competitors. If Nike was generally thinking about establishing open forums for academic purposes, collectively have come up with an "independent committee of reputable and independent academics" (Connor, 2001, para. 6). This committee would serve as a model to the entire industry.

Sellnow and Brand effectively applied model and anti model arguments to Knight's six initiatives. However, Sellnow and Brand's journal article was published 36 months after Knight's public address and contained little check in research. By presenting new addition research, Sellnow and Brand could possibly have altered a selection of their model classifications, as well as the purpose Knight's address their conclusions were accurate.

I do think Nike made a good faith work for balance reforming the shoe industry. Unfortunately, these are foreclosures a macro global economy that demands an economical product. When price is on the line, irresponsible manufactures usually tend to violate worker rights.