View Full Version : Subaru getting into bicycle business

12-24-2008, 03:00 PM
Filed under: Etc. (http://www.autoblog.com/category/etc/), Japan (http://www.autoblog.com/category/japan/), Subaru (http://www.autoblog.com/category/subaru/), Lifestyle (http://www.autoblog.com/category/lifestyle/)
http://www.blogcdn.com/www.autoblog.com/media/2008/12/1229748041178-hwzf0ql2nwcz-798-75_opt.jpg (http://www.bikeradar.com/news/article/subaru-introducing-bicycles-19732)

Subaru has decided to issue a 99-edition run of mountain bikes under its own corporate banner called the Subaru XB steel hardtail. If there's any automaker for which such a move fits, it is Subaru (has anyone even seen a Porsche or Mercedes mountain bike in the wild?). And it's not the first time a Japanese car concern has jumped into the bicycle biz: Bridgestone had a seriously good range of road and mountain bikes in the '80s and '90s. However, Subaru's effort will be outsourced, built-to-order, and expensive. The hardtail chromoly steel steeds will run you $3,880. For that price - even for a limited edition with decent kit - we aren't sure why anyone would opt for it over a fully-suspended Ellsworth or Ventana for the same money.

[Source: Bike Radar (http://www.bikeradar.com/news/article/subaru-introducing-bicycles-19732)]Subaru getting into bicycle business (http://www.autoblog.com/2008/12/24/subaru-getting-into-the-bicycle-business/) originally appeared on Autoblog (http://www.autoblog.com) on Wed, 24 Dec 2008 14:54:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).

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