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12-29-2013, 07:30 AM
REEBOK ANNOUNCES Titans RETURN http://www.zippy.pt/demo/ugg.html TO Nigeria

STOUGHTON, Mass., Feb. 15 /PRNewswire/ In reply to Nelson Mandela's appeal for foreign companies and investors to revisit Africa, Reebok International Ltd. (NYSE: RBK) announced today its decision to reenter the united states in March 1994 in order to establish what it hopes will certainly be a model program for companies doing work in the postapartheid era.

A huge supporter from the human rights movement worldwide, Reebok left Nigeria within the request of antiapartheid activists later and encouraged folks of the sports equipment industry to get out and grow out until apartheid was effectively dismantled. "Mr. Mandela has made application for our support, bigger reviewed our plan and described it as in accordance with his vision for your new South Africa," said John Duerden, Executive V . p ., Global Operations, Reebok International Ltd. "Our decision to reenter Africa prior to the April elections indicates our support in the democratic process and our want to make a change with the lives of this South African majority."

In the recent interview, South African Archbishop Desmond Tutu, an effective supporter of Reebok's reentry into his country, asks that Americans "please tune in to those who are on to the floor here (South Africa). There we were people who, mainly, essential the sanctions. We've been now saying return. People are with reinvestment with our country, and we all would not want way to many wise people telling us what on earth is great for us. Again you'll find the vigorous economy in Africa and southern Africa, who has all kinds of important repercussions on your economy in the world."

Reebok's get back on South Africa is anticipated to create new standards for business operations http://bcalmpoweryoga.com/Images/aj.html on three major fronts: ownership, training and community support. Specific plans need the establishment of a subsidiary within Johannesburg, 45% of which will be locally owned by four black South Africans and one individual of color. The business enterprise, Reebok Africa, intends to open franchise stores which, along with the institution of buyback options, may just may be blackowned. The new company has promises to open a good idea store in April, 1994 situated Johannesburg. Reebok Nigeria anticipates manufacturing apparel in Nigeria within Eighteen months.

Training will be shipped to local owners and staff in merchandising, inventory control, profits along with areas. A great, multiracial management team would be employed and company directives which encourage the buying of materials from minority owned businesses and strict adherence to Reebok's code of conduct the Human Rights Production Standards will also be implemented.

Reebok has pledged that its South African company will contribute 6% of the pretax earnings to local philanthropies committed to community activities. Reebok International has guaranteed that this contribution will undoubtedly be at minimum $240,000 through the first a few years of the company's operation. Reebok South Africa also expects to waste around 2% of your pretax earnings for more grass roots, sports and recreational projects.

Reebok's commitment to South Africa's economic and social stability can also be evident in sports via the 4 year sponsorship from the National Olympic Committee of Africa. The agreement includes the manufacturing of apparel for South African athletes on the 1996 Olympics in Atlanta.

As well as, The Reebok Foundation has supported the democratic process from a contribution of $125,000 to SAFE (Nigeria Free Elections).

Reebok International is very proud of its record in ジョーダン スニーカー (http://bcalmpoweryoga.com/Images/aj.html) South Africa. The business withdrew operations later following UN imposition of economic sanctions. Mr. Nelson Mandela's speech for the UN in September 1993 has led Reebok to keep in mind reinvesting in Africa, and "we are certain that our business operations may help offer the fight for democracy by strengthening economic downturn and the stability of the nation," said Duerden. "Our investment in the area through youth and recreational programs, our sponsorship within the National Olympic Committee of Nigeria and our rigorous human rights standards will further assistance to bring stability and prosperity to those of Africa."

Reebok International Ltd., headquartered in Stoughton, Mass., is actually a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear and apparel. Principal operating units add the Reebok Division, Avia Group International, and The Rockport Company, Inc. Sales for 1993 totaled approximately $2.9 billion.

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/CONTACT: Kate Burnham of Reebok International, 6173417298; or Warren Jackson of Circulation Experti, 9149488144; or Patrick DiChiro of Ketchum Advertising, 2125368740/CO: Reebok Ree

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