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STOUGHTON, Mass., Feb. 11 /PRNewswire/ Reebok International Ltd. (NYSE: RBK) has licensed Kneedspeed of Gresham, Oregon, the recognized expert in lateral movement training, an aerobic and cross-training movement that features taken the 90's by storm. Kneedspeed will manufacture a lateral movement training device which can be sold beneath the "Slide Reebok" name.

Lateral movement training is often a lowimpact, highefficiency, cardio workout that engages the muscles within the inner and outer thighs, hips, waist and buttocks. "Slide Reebok" is really a sixor eightfoot long, twofoot wide reducedresistance surface board with bumpers at either end.

After many years of extensive research and application through Kneedspeed, this partnership with Reebok can cause a redesigned slide product, educational programming, communication materials and ongoing biomechanical studies at five universities to allow for the product's worldwide launch. This fall, Slide Reebok will undoubtedly be incorporated into "Reebok University," several instructor seminars built to teach fitness professionals new programs.

Using special "slide socks" created by Reebok, the participant pushes off from one end belonging to the mat and glides with bent knees onto the second lead to a skaterlike position. The concentration of the sidetoside movement might be varied to present challenging workouts for those participants whatever their fitness or sports conditioning level.

Kneedspeed will manufacture and sell Slide Reebok(tm) training devices into fitness centers and sports conditioning facilities. Reebok will market it's over the Company's channels of distribution, team dealer network and, eventually, to consumers for your kitchen at home.

"We are excited to be working with Reebok", said Gary Johnson of Kneedspeed. "In 1989, we took something that's highly specialized for skate training and rehabilitation and pioneered product and programming to create this exciting activity into the sports training and general fitness communities. With Reebok's resources and depth of promoting experience, the best way to will likely have having access to this procedure to train."

Reebok 's strategic alliance with Kneedspeed is undoubtedly an extension within the company's ongoing persistence to pioneering innovative sports and fitness training programs, just like the fitness phenomenon, the Step Reebok(tm) program, created by Reebok in 1989. "Slide Reebok which already has become tested at in excess of 250 fitness centers nationwide, represents the perfect accent Reebok's extensive distinctive line of products developed to enhance athletic performance," said Terry Tracey, director of selling for Cross Training.

"Additionally, Slide Reebok allows competitive athletes practicing for sports including hockey, football, baseball and tennis to improve their lateral strength and speed. There is absolutely no comparable conditioning exercise that effectively trains an athlete's lateral muscles like lateral movement training," stated Tracey.

Kneedspeed began in 1989 by Jeff Markland, a previous professional football player, who used lateral movement training to rehabilitate an extreme knee injury. His early experience led Jeff to manufacture and market lateral movement training devices to rehabilitation clinics and sports teams. The Kneedspeed boards and training programs attracted the interest of this fitness http://www.bakerboy.com/images/nb.html and aerobics industry, leading to an instant expansion in sales with the nationwide athletic club market.

Currently many professional athletes and college teams choose lateral studying their sports conditioning regime.

Reebok International, Ltd., headquartered in Stoughton, Mass., can be a leading designer, marketer and distributor of sports, fitness and lifestyle products including footwear and apparel. The company's key operating unit is the Reebok Division together with such brandnames as Weebok(R), BOKS(tm), In the Rim(R) and Tinley(tm). Their other principal divisions are AVIA(R) and also the Rockport Company(R).

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/CONTACT: Mimi George of Reebok, 6173415000; Gary Johnson of Kneedspeed, 5036669275/CO: Reebok Ree

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