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View Full Version : Subaru eschews Super Bowl for doggy ads



Administrator
02-03-2012, 12:41 PM
Filed under: Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Subaru (http://www.autoblog.com/category/subaru/)

http://www.blogcdn.com/www.autoblog.com/media/2012/02/subaru-dogs-opt.jpg (http://www.thesubaruforum.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/#continued)

If we had to pick a Super Bowl advertising shtick (http://www.autoblog.com/tag/volkswagen%20dog%20commercial/) that we're most susceptible to, it might just be dogs (http://www.autoblog.com/2012/02/01/volkswagen-puts-a-twist-on-its-beetle-super-bowl-ad/). Especially if they are driving cars.

But this is one ad campaign you won't actually see during the Super Bowl (http://www.autoblog.com/tag/super+bowl/). Subaru will be holding its second annual Subaru Game Day Dog Walk instead, wherein owners pledge on Facebook to, well, walk their dogs. While we don't really want to think about what would happen if they didn't, Subaru sees value in appealing to animal lovers. Some 70 percent of Subaru drivers are pet owners, according to the company.

Subaru has also launched two social networking app as part of its marketing effort: Dogbook for Facebook and MapMyDOGWALK.

Do we even need mention that this is a brand that shares a nickname with a TV cartoon dog (http://www.autoblog.com/tag/scooby/)?

All four commercials and the press release are after the jump (http://www.thesubaruforum.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/#continued).Continue reading Subaru eschews Super Bowl for doggy ads (http://www.autoblog.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/)

Subaru eschews Super Bowl for doggy ads (http://www.autoblog.com/2012/02/03/subaru-eschews-super-bowl-for-doggy-ads/) originally appeared on Autoblog (http://www.autoblog.com) on Fri, 03 Feb 2012 12:31:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).



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