PDA

View Full Version : Travis Pastrana takes a page from the Ken Block school of marketing



Administrator
06-21-2011, 12:11 PM
Filed under: Motorsports (http://www.autoblog.com/category/motorsports/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Videos (http://www.autoblog.com/category/videos/), Subaru (http://www.autoblog.com/category/subaru/)

http://www.blogcdn.com/www.autoblog.com/media/2011/06/pastranaliveryreveal.jpg (http://www.thesubaruforum.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/#continued)

Travis Pastrana reveals the new livery on his 2011 WRX STI - Click above to watch video after the jump (http://www.thesubaruforum.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/#continued)

Travis Pastrana (http://hooniverse.com/2010/03/05/land-rover-experience/) may have jumped over to the world of NASCAR (http://www.autoblog.com/2010/11/11/travis-pastrana-and-michael-waltrip-join-forces-to-form-pastrana/), but he clearly didn't forget how to drive a rally car. He's prepping for the upcoming 2011 X Games (http://www.autoblog.com/tag/x+games), and was looking for a way to show off the new livery on his 2011 Subaru WRX STI (http://www.autoblog.com/model/wrx+sti). Taking a page from the book of Block, Pastrana has decided to go with a marketing video that looks, um, awfully familiar.

Pastrana has called upon the Mad Media production company, the same crew responsible for a Ken Block (http://www.autoblog.com/tag/ken+block) clip from earlier in the year. Block's video showcased the new livery for his 2011 Ford Fiesta WRC car (http://www.youtube.com/watch?v=YRpSsCRf4aI), as well as some scantily clad ladies, pumping music, quick focus changes and snappy cuts. The formula is clearly a simple one: Hot Chicks + Cool Cars = Maximum Views, and that's the very title of Pastrana's video.

Ken Block also produced another video to hype his Gymkhana contest, which gave him an opportunity to take a friendly jab at Travis (http://www.autoblog.com/2010/12/01/video-ken-block-hypes-gymkhana-grid-invitational/). Pastrana is looking to return the favor, and, unless he decides to do a barrel roll with the car, our money is on the Subie to take gold at the 2011 X Games.

Check out Pastrana's shiny new WRX, and his take on the Block school of marketing in the clip posted after the jump (http://www.thesubaruforum.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/#continued).Continue reading Travis Pastrana takes a page from the Ken Block school of marketing (http://www.autoblog.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/)

Travis Pastrana takes a page from the Ken Block school of marketing (http://www.autoblog.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/) originally appeared on Autoblog (http://www.autoblog.com) on Tue, 21 Jun 2011 12:00:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).



Permalink (http://www.autoblog.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/) | Email this (http://www.autoblog.com/forward/19972014/) | Comments (http://www.autoblog.com/2011/06/21/travis-pastrana-takes-a-page-from-the-ken-block-school-of-market/#comments)