View Full Version : Subaru Outback wears its boxer diesel engine on the outside

05-14-2008, 09:20 AM
Filed under: Wagons/Estates (http://www.autoblog.com/category/wagons/), Green (http://www.autoblog.com/category/green/), Marketing/Advertising (http://www.autoblog.com/category/marketing-advertising/), Subaru (http://www.autoblog.com/category/subaru/), UK (http://www.autoblog.com/category/uk/)
http://www.blogsmithmedia.com/www.autoblog.com/media/2008/05/see_through_subie_1_450.jpg (http://www.autoblog.com/photos/see-through-subaru-outback/802079/)
Click on the image to see high-res shots of the "see-through" Subaru

While automakers spend huge amounts of money paying marketing firms to come up with memorable advertising campaigns, sometimes something relatively simple does the job just as well. Take this Subaru Outback. Dreamed up by Stan Palmer Sales of Carlisle, a Subaru dealership in the U.K., this particular Outback appears to be see-through and was developed to promote the marque's new diesel boxer engine, the first such engine in the world. An image in a Subaru brochure was snapped with an eight megapixel camera, blown up and plastered onto the full-sized car.

Though the whole project took just one day, the effort has drummed up plenty of interest. According to Dealer Principal Ian Armstrong, "The reaction has been fantastic, with people almost tripping up as they walk past." Considering that the Outback isn't exactly a fresh model, the added interest has caught the attention of Lawrence Good, Managing Director of Subaru Limited in the U.K, who said: "This car has become quite a talking point back here in head office and is a fantastic and cost-effective advertising initiative. It should inspire other dealers to either copy the idea or come up with their own innovative campaigns." Sounds like they love it (http://www.autoblog.com/2008/04/25/what-really-makes-a-subaru-a-subaru-love/).

Gallery: See-through Subaru Outback (http://www.autoblog.com/photos/see-through-subaru-outback/)
http://www.blogsmithmedia.com/www.autoblog.com/media/2008/05/see_through_subie_2_large_thumbnail.jpg (http://www.autoblog.com/photos/see-through-subaru-outback/802080/)http://www.blogsmithmedia.com/www.autoblog.com/media/2008/05/see_through_subie_1_large_thumbnail.jpg (http://www.autoblog.com/photos/see-through-subaru-outback/802079/)

[Source: Subaru]Continue reading Subaru Outback wears its boxer diesel engine on the outside (http://www.autoblog.com/2008/05/14/subaru-outback-wears-its-boxer-diesel-engine-on-the-outside/)

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