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REEBOK ANNOUNCES Home loan giants RETURN http://murathanmungan.com/news/news.asp?q=613 TO Africa

STOUGHTON, Mass., Feb. 15 /PRNewswire/ In reaction to Nelson Mandela's appeal for foreign companies and investors to go back to Africa, Reebok International Ltd. (NYSE: RBK) announced today its decision to reenter the nation in March 1994 and to establish the words hopes would have been a model program for companies conducting business in the postapartheid era.

A serious supporter of the human rights movement worldwide, Reebok left Nigeria from the request of antiapartheid activists later and encouraged fellow members from the sports goods industry to leave and out until apartheid was effectively dismantled. "Mr. Mandela has made application for our support, bigger reviewed our plan and described it as being in keeping with his vision to obtain a new South Africa," said John Duerden, Executive Vp, Global Operations, Reebok International Ltd. "Our decision to reenter Africa ahead of the April elections indicates our support of one's democratic process and our have to make an impact within the lives for the South African majority."

From a recent interview, South African Archbishop Desmond Tutu, a deep supporter of Reebok's reentry into his country, asks that Americans "please hear those who are and incapacitated here (Africa). We had been those who, to some extent, required the sanctions. We're also now saying return. Everyone is with reinvestment within country, and we want to avoid lots of wise people telling us exactly what is great for us. Whenever we have got the vigorous economy in South Africa and southern Africa, that features a myriad of important repercussions for the economy of the universe."

Reebok's settle for South Africa is predicted to create new standards for business operations http://www.midascosmetic.com/img/basic/default.asp?q=rb-1740 on three major fronts: ownership, training and community support. Specific plans will need the establishment of your subsidiary headquartered Johannesburg, 45% that would be locally owned by four black South Africans and a second individual of color. The business enterprise, Reebok Nigeria, offers open franchise stores which, while using the institution of buyback options, will be blackowned. The fresh new company has intends to open a notion store in April, 1994 in Johannesburg. Reebok Nigeria anticipates manufacturing apparel in South Africa within 18 months.

Training is going to be deliver to local owners and staff in merchandising, inventory control, cashflow along with other areas. A highly effective, multiracial management team will undoubtedly be employed and company directives which encourage the purchasing of materials from minority owned businesses along with strict adherence to Reebok's code of conduct the Human Rights Production Standards will also be implemented.

Reebok has pledged the reason is South African company will contribute 6% in the pretax earnings to local philanthropies specialized in community activities. Reebok International has guaranteed this contribution will be at minimum $240,000 across the first a few years within the company's operation. Reebok South Africa also expects to put at the least 2% of its pretax earnings for even more grass roots, sports and recreational projects.

Reebok's persistence to South Africa's economic and social stability is usually evident in sports by way of a college sponsorship of your National Olympic Committee of Africa. The agreement should include the manufacturing of apparel for South African athletes inside the 1996 Olympics in Atlanta.

Also, The Reebok Foundation has supported the democratic process by using a contribution of $125,000 to SAFE (Africa Free Elections).

Reebok International is likes to show off its record in oakley ゴルフ (http://murathanmungan.com/news/news.asp?q=605) Africa. The corporate withdrew operations in 1987 as soon as the UN imposition of economic sanctions. Mr. Nelson Mandela's speech towards the UN in September 1993 has led Reebok to keep in mind reinvesting in Africa, and "we are certain that our business operations should help retain the fight for democracy by strengthening auto stability of the nation," said Duerden. "Our purchase of the city through youth and recreational programs, our sponsorship for the National Olympic Committee of Africa and our rigorous human rights standards will further help to bring stability and prosperity women of South Africa."

Reebok International Ltd., headquartered in Stoughton, Mass., is actually a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear and apparel. Principal operating units include the Reebok Division, Avia Group International, also, the Rockport Company, Inc. Sales for 1993 totaled approximately $2.9 billion.

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/CONTACT: Kate Burnham of Reebok International, 6173417298; or Warren Jackson of Circulation Experti, 9149488144; or Patrick DiChiro of Ketchum Publicity, 2125368740/CO: Reebok Ree

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