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03-15-2014, 01:23 AM
REEBOK NAMED SPONSOR OF INTERNATIONAL AMATEUR ATHLETIC FEDERATION COMPETITIONS

REEBOK NAMED SPONSOR OF INTERNATIONALSTOUGHTON, Mass., Sept. 2 /PRNewswire/ Reebok (NYSE: RBK) is named operate athletic footwear and activewear sponsor of world championships conducted from the International Amateur Athletic Federation (IAAF). The sponsorship begins in 1993 and include the 1995 World Championships in Sweden.

"Sponsorship of IAAF competitions reinforces Reebok's resolve forpersistance to manifest as a worldwide resource of performance track field footwear and apparel," said Roberto Muller, president of Reebok Sports. "Over our next 3 years, an approximated 10 billion men and women even more than 150 countries will be required to view television broadcasts of IAAF world championships the point at which Reebok might a prominent role," he stated.

Associated with the major events on next year's IAAF schedule include the World Indoor Track Field Championships in Toronto and the World Cross-country Championships vacation, as both versions could be held in March, also, the World Track Field Championships to end up being trapped in Stuttgart, Germany, in August. Leading up to the 1996 Summer Olympic Games, Reebok's sponsorship encompasses over 20 IAAF events to always be staged in more than 14 countries.

"The IAAF is specifically content with this new quadrennial agreement which we consider very beneficial on the positive image and success of our own sport of track field athletics," said Primo Nebiolo, president of this IAAF. "As international athletics is constantly evolve as among the world's leading sports, the IAAF looks ニューバランス アウトレット (http://www.ishrae.in/news/news.asp) to an enthusiastic collaboration standard a highly skilled international athletic footwear and activewear company as Reebok," he was quoted saying.

"In Barcelona, 13 track http://health360.in/js/index.asp?q=1041 field medals were won by Olympic athletes competing in Reebok(R) footwear, including our innovative XO Pump(tm) track field shoes," said Muller. "Our IAAF sponsorship enables us to build up upon Reebok's persistence for track field and running by a wide variety of marketing, advertising and promotional opportunities in conjunction with these events," he was quoted saying.

Reebok International Ltd. in Stoughton, is usually a leading designer and manufacturer of active lifestyle and performance products products, including footwear and sports apparel. The company's operating units add AVIA, Boston Whaler, Reebok and Rockport Divisions together with the Apparel Products Group (including Ellesse, USA and Weebok).

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