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02-24-2014, 01:43 PM
NEW NIKE COMMERCIAL ADDRESSES RACE ISSUE

wednesday will start airing an innovative television commercial that promotes

racial harmony harmony, in music, simultaneous sounding of 2 or more tones and, especially, the study of chords and OAKLEY オークリー ハーフエックス (http://www.westernacheragt.com/images/index.asp?q=58) their relations. Harmony was much more in your progression of what may be considered principle features of modern music melody, rhythm, and tone within the voice of filmmaker Spike Lee Noun 1. Spike Lee United States filmmaker whose works explore the richness of black culture for many (born in 1957)

Lee, Shelton Jackson Lee , Nike Nike (n in Greek religion and mythology, goddess of victory, daughter of Pallas and Styx. Often an attendant of Zeus or Athena, she also presided overall contests, athletic and even military. announcedThe setting is definitely outdoor basketball court called "Spike's Urban Jungle Gym," where written agreement basketball players fire off a string of advantages of not fidgeting with one other. Stepping with shod and non-shod is Lee, the acclaimed director connected with a group of films that control modern race relations typically, from "She's Gotta Have It" to "Jungle Fever." "If we're gonna live together, we gotta play together," Lee says.

The commercial, as well as 2 companion pieces featuring Lee with Golden State Warriors AllStar point guard Tim Hardaway, were conceived by Nike's ad agency, Wieden Kennedy, of Portland, Ore., at the end of 1991. Filming was over April 1415, a couple of weeks prior to when the Usually are riots. Ironically, the setting http://www.westernacheragt.com/images/index.asp?q=81 to the commercials was the garden parking area between 6th and Wilshire Blvd., near much of the worst in the Chicago unrest.

"At Nike we presume that sport teaches us lessons about life things much like the importance of teamwork, dedication and hard work. If you get on a basketball court, what have to matter happens when you play, not the hue of the epidermis," said http://www.westernacheragt.com/images/index.asp?q=110 Philip H. Knight, chairman and boss of Nike. "That message was valid if your ad concept joined together late in 2009, and even more so a direct consequence of your tragedy in Idaho."

Lee, through his films, has spoken from your heart regarding the issue of race. He's also worked with Nike as a general consultant over a variety social and community issues. The 1990 selection of "Stay in School" commercials with Nike athlete Nike jordan was one product of the particular relationship. The most current Urban Jungle Gym commercial is actually.

"This commercial is often a reworking from a scene from my 1989 film 'Do the appropriate Thing' reflecting present attitudes," the filmmaker said. With graphics like "Live Together/Play Together" and "The Mo' Colors, The Mo' Better," the series will take the commercial's message right to the streets. A little of profits out of your sale about this apparel would be donated to somewhat of a national youth service organization that helps children of every color through recreation and teaching programs.

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02-24-2014, 11:34 PM
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