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View Full Version : First Drive: 2010 Subaru Legacy improves commercial appeal, retains character



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06-29-2009, 12:08 PM
Filed under: Sedans/Saloons (http://www.autoblog.com/category/sedans/), Subaru (http://www.autoblog.com/category/subaru/), First Drive (http://www.autoblog.com/category/driving/)
http://www.blogcdn.com/www.autoblog.com/media/2009/06/legacyfd000_opt.jpg (http://www.autoblog.com/photos/first-drive-2010-subaru-legacy/2112697/)

2010 Subaru Legacy - Click above for high-res image gallery


For one reason or another, we've always thought that if you delved deep enough into the history of Subaru, you'd discover the Japanese automaker is, in fact, Swedish. One can imagine rifling through the company's dusty archives, only to discover that at some point in time, through some quirk of fate (or perhaps a common love of fish), Subaru was born in Scandinavia, yet it ended up turning Japanese (I really think so). Just look at the evidence: Quirky styling? Check. Steadfast adherence to left-field drivetrains? Check. Time-honored emphasis on honest utility? Check. Willfully different clientele base? Check. Good in winter? Uh-huh. Sound like any Swedish automakers we know?

There's one key difference between the Nipponese automaker and its kindred spirits over at Saab and Volvo, and it's a biggie: Subaru is making money, and they're picking up share. Year-to-date, Subie has lost just 1.8% of its sales year-over-year in America's wretched, turd-down-the-toilet economy. In this "flat is the new up" market, that's a stellar performance - far better than any other mainline automaker, including current industry darlings Hyundai/Kia. And after a day's drive in the firm's new-for-2010 Legacy, we think they're poised for even greater success. Follow the jump to find out why.


Gallery: First Drive: 2010 Subaru Legacy (http://www.autoblog.com/photos/first-drive-2010-subaru-legacy/)
http://www.blogcdn.com/www.autoblog.com/media/2009/06/legacyfd000_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-2010-subaru-legacy/2112697/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/legacyfd001_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-2010-subaru-legacy/2112704/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/legacyfd002_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-2010-subaru-legacy/2112725/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/legacyfd003_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-2010-subaru-legacy/2112724/)http://www.blogcdn.com/www.autoblog.com/media/2009/06/legacyfd004_thumbnail.jpg (http://www.autoblog.com/photos/first-drive-2010-subaru-legacy/2112720/)

Photos Copyright (C)2008 Chris Paukert / Weblogs, Inc.Continue reading First Drive: 2010 Subaru Legacy improves commercial appeal, retains character (http://www.autoblog.com/2009/06/29/first-drive-2010-subaru-legacy-improves-commercial-appeal-reta/)
First Drive: 2010 Subaru Legacy improves commercial appeal, retains character (http://www.autoblog.com/2009/06/29/first-drive-2010-subaru-legacy-improves-commercial-appeal-reta/) originally appeared on Autoblog (http://www.autoblog.com) on Mon, 29 Jun 2009 11:55:00 EST. Please see our terms for use of feeds (http://www.weblogsinc.com/feed-terms/).


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